It’s said that the holidays are the most delightful time of the year, and businesses needed to start planning early.
Every year, customers flood online and spending spikes during the holidays. According to the 2021 Deloitte holiday retail survey, it is expected that 62% of Christmas spending would be spent on digital channels last year, and despite store re-openings throughout the world, eCommerce continued to grow.
More customer data is collected as a result of increased online purchasing, which people are more protective of than ever before. Because of the data nature of internet buying, individuals are compelled to divulge more personal information. With more data, organizations should expect more data subject requests (DSR), as users are becoming more cautious and hesitant to hand over their personal information.
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Customers are likely to want their information back as the holiday season draws to a conclusion, and they will want it back quickly, as they have grown to expect thanks to global privacy regulations.
Increase in requests
Consumers are more cautious about disclosing their personal information as public awareness of data privacy grows. Additionally, because they have more time to monitor their data, firms receive more inbound requests. People have a lot more time on their hands over the holiday season because of the lockdowns, travel restrictions, and fewer possibilities to get out. Customers are also more proactive after large data exchanges as a result of the growth in the news about data breaches.
Shoppers have contributed a lot more information to businesses by going online to buy gifts over the holidays, and this has been their only option for most while they have remained at home. Giving out so much information about themselves, combined with their increased knowledge, raises worries about data privacy.
Getting ready
With data privacy becoming such a prominent topic and consumer awareness increasing, businesses should ensure that their infrastructure and employees are ready. It’s critical to examine how people make privacy requests and what can be done to ensure that businesses aren’t overburdened with requests, such as developing a standardized DSR format. Everyone’s life is made easier by having a seamless but efficient method for handling requests. It also eliminates the need for back-and-forth communication on submissions and responses.
Since the team plays such an important role in how requests are handled, it’s critical to keep them up to date on the latest information, advancements, and training. It will keep things going smoothly if everyone knows exactly what to do and how to handle any requests they may encounter. Holding refresher seminars during peak times for privacy requests is a great approach to make sure everyone is up to speed.
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Staying vigilant
In the present atmosphere, there hasn’t been a straightforward user-centric solution for enterprises to manage and handle all of the data privacy demands that come in. If businesses want to keep the relationship they have worked so hard to develop, they will have to deal with each of these one by one.
While there are ways to handle these requests more quickly, they ignore one of the most fundamental parts of customer privacy: their demands and behavior. There hasn’t been a standard for dealing with privacy demands until now. Many companies suffer from inefficiency as a result of the fact that their operations have yet to benefit from digital transformation.
Privacy regulations should be followed at all times. Creating an automated and orchestrated process is critical for enterprises to become more productive and focused on their core competencies. Businesses can focus on what matters more when they use a customer-centric privacy platform. Having an end-to-end data privacy platform, for example, adds an automation and operation layer that allows enterprises to quickly automate request handling at scale, saving time and money.
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