2020 and 2021 have had the most devastating impact on B2B firms. While most organizations were able to keep their businesses afloat, they were able to do so at the cost of cybersecurity, which heavily impacted them. CISOs dealing with advanced cyber threats from ransomware to malware and continuously identifying vulnerabilities in the infrastructure have been nerve-wracking. It has led to many CISOs resigning for their post or burnout from there as they have never been before.
Considering the continuously evolving nature of cyber-threats, do the CISOs really have time in their hands to deal with issues such as disinformation? Unfortunately, yes. CISOs have no choice but to add disinformation to their list of top cybersecurity concerns.
Threat actors primarily use disinformation to target large private, government, and non-governmental agencies as they have major influence within a particular industry or region. While misinformation is not a new issue dating back millennia, they have heavily become a subject due to the rise of more information on the internet. Meaning a single rumor about the products, services, or activities of an organization can damage its reputation.
Hence, it falls upon the shoulders of CISOs to be aware of the data targeting their products and services. The board of directors should actively involve them in the decision-making process, even including the ones related to marketing campaigns.
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Here are a few ways CISOs can effectively tackle disinformation:
Rely on a trustworthy channel
One of the most harmful things in the event of a security incident is not having control over the official communication medium. This not only enables threat actors to have a legitimate channel to utilize for spreading disinformation but also has a negative impact on the ability of the organization to respond. Therefore, CISOs should urge their organizations to treat their communication mediums as critical assets. They should collaborate with their counterparts to heavily monitor and secure such accounts with multiple aspects.
With the advancement of technologies such as deep fake it is only getting worse to make an identity difficult to secure and disinformation more convincing.
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Enhance the cybersecurity assessment
CISOs often have to trust a vendor to provide timely threat intelligence reports and adhere to the service-level agreements. But, they do not show confidence in their product for multiple reasons. They should understand and know whether their dark persona is truly capable of producing high-quality data with consistency. Additionally, CISOs should push for the development of a mechanism that enables them to spot the neutral spots from the malicious ones. Since there is no on-size-fit for all methodology, they should seek nuances in language and information feeds. They should spot qualifiers, they tell them something may be off, meaning building a mechanism that focuses on signal while cutting through the noise.
Additionally, filtering out extra noise also helps the organization to know the intent.
Combatting disinformation is one of the most challenging challenges CISOs will have to deal with in the coming months and years. While the challenges will only grow with the advancement of technology, organizations should actively try to involve CISOs on the board.
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