It’s time for companies to consider their application security program as a growth enabler that adds value and improves productivity. Only when firms integrate security culture with essential business goals like brand image, customer retention, and profitability can this viewpoint be supported.
Despite mounting proof of the importance of application security, many organizations continue to be unaware of its advantages. The business potential that app security provides is typically neglected because it is frequently discussed in terms of security breaches, legal fees, non-compliance, and regulatory fines. As a result, companies often regard web app security as merely a cost of doing business or a matter of compliance. In reality, it serves as a catalyst for all types and sizes of enterprises.
App security is a facilitator, if not a need, for digital transformation and innovation. In an increasingly digital environment, a well-designed and mature security program enables businesses to push fast and accelerate their performance, generating strategic benefits.
Here are a few compelling reasons why application security is a business enabler.
App sec aids in the development of consumer confidence, trust, and loyalty
Breach of data and cyber-attacks have become commonplace in the increasingly digital environment. Businesses that have been subjected to such breaches and attacks have been widely publicized in the news and other media. Customer confidence and faith in such brands is shaken, resulting in a blemished brand image and significant reputational loss. Customers are hesitant to do business with such companies because they are concerned about their personal information being compromised.
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Customers are more inclined to trust their applications and websites if they believe the company is taking all reasonable precautions to protect their personal information and prevent data breaches. Customers are more tolerant in these situations if there are security breaches. Customers’ confidence and loyalty are earned and new customers are attracted when brands demonstrate that they take application security seriously and have a track record of success in data protection and privacy.
Business productivity is ensured by App Sec
Business operations are disrupted by cyber-attacks. They result in downtime, crashes, and the inaccessibility of apps, internal networks, and systems, among other things. Even a few minutes of interruption in the digital world of business results in significant productivity losses and company disruptions.
Such attacks can be avoided with a well-planned web app security program. Furthermore, effective security programs include regular backups, upgrades, and effective incident response strategies. Even if an attack occurs, a security approach like this will assist the company in recovering quickly and effectively.
App Sec backs digital transformation efforts
Digital transformation is accelerating in the age of the global pandemic, and many businesses have been pushed to adopt digital because of concerns about business continuity and changing customer behavior. New processes and techniques, updated workflows, transformed ways of working, and other significant changes to corporate operations are all part of digital transformation, all with the goal of faster delivery of safer digital products to customers.
Businesses can expedite their digital transformation projects and gain new opportunities when they are backed by an advanced cloud application security program. The IT environment, including networks, apps, data, and systems, may be seen in real-time with such security programs. As a result, attacks can be prevented before they occur, and vulnerabilities can be fixed before attackers discover them.
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Advanced security systems, when coupled with the main application platform, can automate security duties and workflows for increased accuracy and response time. Without fear of downtime or failures, businesses can deliver services faster and more securely.
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