ADEX, a full-spectrum anti-fraud platform, announces that the budget-saving capacity of detailed real-time traffic quality tracking has been proved in practice by their partner’s recent case study. ADEX partner Eugene Klimshin, a traffic reseller, shared his insights with the company and claimed that anti-fraud tools prevented threats and consequently — potential budget losses.
The importance of real-time analysis
Eugene claims that he never thought about any anti-fraud solutions, since he was convinced that advertising networks will inform him about unreliable sources to block.
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However, Eugene faced an unexpected situation with a large portion of fraudulent traffic provided accidentally. The problem became obvious later and all sources were blocked by the provider, which prevented Eugene from earning a significant sum of money. At that point, Eugene started using ADEX.
ADEX as a budget-saving solution
Here is how Eugene describes his work with ADEX:
“ADEX is great at showing real-time results, which is extremely useful for a traffic reseller. All threats are tracked immediately and we can deal with them before losing money.
“ADEX has found more than a million fraudulent traffic sources, which were blocked later by our system. Due to ADEX, we haven’t lost a single dollar yet! As for me, I prefer the API tool for real-time analysis most of all.” — Eugene Klimshin, ADEX partner.
ADEX partner claims that he mostly relies on the API tool to gather statistical data about the traffic sources, GEOs, and campaign performance. API feature integrates real-time stats into their internal dashboard to track any fraudulent activity and see which consequences it has.
Automatic in-depth analysis ensures safe work with large traffic volumes.
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