Somos Inc., the provider of trusted, neutral Toll-Free numbering and registry administration services for the telecommunications industry, is pleased to announce the integration of Text Protect®, a proprietary technology developed by Midori Interactive, Inc. into the authoritative registry for text enablement of Toll-Free Numbers, the TSS Registry.
Midori Interactive’s proprietary Text Protect® solution enables enterprises and carriers to put a ‘padlock’ on their Toll-Free Numbers to procure and protect their authorization rights. An alphanumeric PIN is created and associated with the Toll-Free Number, then stored within the TSS Registry to further protect against unauthorized text enablement.
The collaboration began in 2019 on the heels of the FCC’s ruling that declared messaging to be an ‘informational service.’
“The integrity of Toll-Free Numbers is of the utmost importance,” said Ryan Karnas, Somos’ Director of Product Management. “Somos is committed to taking the steps necessary to protect these trusted assets for both companies and enterprises.”
Today in the TSS Registry, Toll-Free text messaging providers must obtain a subscriber’s authorization before text enabling a Toll-Free Number.
“The FCC has ruled that text messaging is an ‘informational service.’ Whether or not the business has text-enabled its Toll-Free Numbers, Text Protect is a secure path for business owners to lock in their authorization rights at the registries and control these valuable brand assets. It’s a no brainer,” said Noah Rafalko, CEO of Midori Interactive.
“Somos is committed to developing innovative products and services that protect the integrity of Toll-Free Numbers and enhance the customer experience. By collaborating with Midori Interactive, we are helping to deliver the tools and advice companies need to empower themselves and succeed in 2020 and beyond,” Karnas said. “By leveraging Text Protect within the TSS Registry, we’re helping business owners further protect their precious resources against the fraudulent activity that could compromise relationships with valued customers.”
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