Safe-T Group Ltd. (Nasdaq: SFET) (TASE: SFET) (“Safe-T” or the “Company”), a global provider of cyber-security and privacy solutions for consumers and enterprises, today announced its entrance into the home computer market with the release of its first consumer privacy solution designed for Windows personal computers (“PCs”).
Building upon the success and best-of-breed technology of its iOS privacy solution currently helping protect thousands of mobile devices, Safe-T is expanding its offerings into the global Windows PC market. Today, with approximately 50% of worldwide data traffic originating from desktop/laptop devices and with over 40% of global consumers having already become victims of online identity theft, the need for ensuring privacy when browsing from home is more critical than ever.
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“Today, our privacy and personal data is increasingly at risk which is why it is important for us to provide our users with comprehensive protection for their desktop computers as well as their mobile iOS devices. We are proud to announce the release of our consumer privacy solution for Windows desktops, a strategic development that enables us to address a large global opportunity by expanding our offerings into the consumer home market,” said Shachar Daniel, Chief Executive Officer of Safe-T. “We intend to leverage the strong traction we are generating with our iOS mobile products as we further expand our portfolio into untapped market segments including other mobile and desktop platforms over the next few months.”
Utilizing advanced encryption technologies, the desktop privacy solution prevents a user’s personal data from being accessed or monitored by Internet Service Providers (“ISPs”), advertisers and third parties. By blocking the ability to track or monitor a user’s online activity and history, their personal information is protected when browsing from home or when using public Wi-Fi or other unsecured internet access points. With the consumer privacy for PCs, users can protect themselves from online attacks including identity and credit card theft.
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