Temu, which advertised at the Super Bowl for a second year running, announced it has received the Mobile Application Security Assessment (MASA) certification following an evaluation by DEKRA, the world’s largest independent expert testing organization. The certification is a part of Temu’s efforts to uphold the highest security and privacy standards for its users.
MASA certification was launched in July 2022 by the Google-launched App Defense Alliance (ADA) as a program to improve application security through third-party independent security assessments. The goal is to ensure the safety of Google Play and the broader Android ecosystem and to provide more transparency to consumers. DEKRA is one of six Google Authorized Labs that conduct this security assessment.
Also read: Ensuring Better API Security Across Mobile Applications
The MASA framework sets forth a rigorous set of security guidelines designed to protect mobile applications against the latest cybersecurity threats. The certification process involves a detailed examination of an app’s data handling, encryption practices, authentication mechanisms, and compliance with industry-standard privacy protections. By adhering to these stringent standards, Temu demonstrates its commitment to safeguarding users’ personal and financial information by enhancing user data protection beyond Google Play store security requirements.
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