The new Weber Shandwick Media Security Center is an industry leading, cross-disciplinary team with AI-driven technology at its core, built to address what the overwhelming majority of executives say is one of the leading reputation issues businesses faces today – the spread of disinformation.
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“As malicious content becomes more pervasive and more sophisticated, it presents an increasingly material reputational and commercial threat,” said Gail Heimann, CEO, Weber Shandwick. “The Weber Shandwick Media Security Center team works to understand the influence of questionable content on the attitudes and behaviors of customers, employees and other stakeholders. And, building on an already world class crisis and issues practice, aims and to better anticipate, manage and mitigate those threats.”
The Weber Shandwick Media Security Center is powered by insights from some of the leading institutions combating misinformation and disinformation and an exclusive partnership with threat detection platform, Blackbird.AI. The Media Security Center is designed to help clients navigate a volatile media landscape with bespoke solutions that protect reputations and commercial interests.
Manipulated media is no longer just a reputational concern – it is now a financial, employee and organizational security concern, notes Peter Duda, head of Weber Shandwick’s Global Crisis and Issues Management Practice. “We are currently working with clients in healthcare, government, technology and CPG as they battle a potentially harmful information landscape littered with bot created content, artificial distribution and erroneous stories that often spread undetected until they’re unmanageable.”
Beyond solutions, the Weber Shandwick Media Security Center offers immersive education and training sessions to help executives and marketing and communications teams become well-versed in how information and misinformation spreads. In addition, it will convene leading industry voices, including Blackbird.AI, influence operations researchers such as Renee DiResta, and top research and development centers including MIT’s Center for Constructive Communication, to provide the latest in-depth insights and implications.
“The best practices of the Weber Shandwick Media Security Center are built on the bedrock of deep issues management, analytics, policy and media expertise,” said Chris Perry, Chief Innovation Officer, Weber Shandwick. “But the complexity of today’s challenges – for example, synthetic content that erodes confidence in media – requires increasingly sophisticated technology to power that expertise.”
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