Google and Meta were each fined 100 billion won (USD 72 million) by South Korea’s privacy authority for tracking internet activity of users without their permission and utilizing that information to target adverts.
According to a news release from the commission, the fines were the highest penalty ever levied by South Korea for infringement of its privacy laws. Both businesses disputed the commission’s conclusions, and Meta said it might sue to overturn the sanction. The commission claims that when users utilized other websites or services outside of their own platforms, Google and Meta, which runs Facebook and Instagram, did not clearly tell users or get their agreement before collecting information about their online activity.
According to the commission, this information was used to assess their interests and produce personally relevant adverts.
Read More: South Korea Fines Google, Meta Over Privacy Violations
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