Google has recently announced it is making progress on the strategies around revamping Chrome user tracking technology. This is aimed at enhancing privacy even it faces challenges from the officials and regulators.
The company plans to take out cookies (third-party cookies) from its Chrome browser. This is to refrain website advertisers or partners from being able to track the internet browsing habits of the users. Since cookies have been a longtime source of privacy concerns for people, the tech giant is geared up to take them away.
Google also noted that this initiative would help publishers succeed while guarding users’ privacy as they browse across the web.