MediaGo announces a global partnership with Pixalate to provide advertisers with high-quality traffic inventory and foster transparency in ad market transactions.
Using Pixalate’s data, MediaGo will utilize big data analysis and deep learning capabilities to generate traffic interception rules to mitigate suspicious advertising activity.
MediaGo’s upgraded deep learning-based invalid traffic (IVT) filter builds up advertising inventory protection against fraud, including malware, high-risk devices, and data centers.
MediaGo’s anti-fraud system will also identify abnormal clicks, invalid impressions, and other suspicious activities, intercept them in real-time, and train. This will provide real-time feedback and ensure high-quality inventory directly from MediaGo’s various media platform collaborations. This will result in exposure clicks and maximize returns for advertisers.
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