Microsoft has announced that it has disabled Google’s controversial FLoC browser-based tracking point in their Chromium-based Microsoft Edge browser.
Recently, Google started testing a novel tracking platform named Federated Learning of Cohorts, or FLoC, that puts users in anonymous pots, or groups, based on their interest and browsing habits.
Not like third-party cookies used by advertisers to track interests and behavior across various sites, FLoC is developed into the web browser, which assigns businesses to behavior cohorts and provides that data with websites and advertisers.
FLoC being a Google browser-based feature, it is currently only carried on Google Chrome and Chromium-based browsers by a component called ‘Federated Learning of Cohorts.’
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