BioCatch, the global leader in behavioral biometrics, announced today that industry veteran Timothy Sadler has joined the BioCatch leadership team as Senior Vice President of Sales and Operations. Sadler brings more than 20 years of experience in sales, sales management, and channel sales to BioCatch’s Go-To-Market team.
As a key member of BioCatch’s field team, Sadler will leverage his extensive experience taking in companies to the next level and developing enterprise sales organizations. In this newly appointed role, Sadler report to BioCatch’s chief revenue officer, Mike Keating, and oversee growth efforts across BioCatch’s partner relationships, global advisory team, and drive excellence across sales operations.
“We specifically recruited Tim into this role, given the importance of our global partnerships and his background in building world class revenue operations throughout his career,” said Mike Keating, BioCatch CRO. “Tim is joining at time of momentous growth and will be critical to the team driving operational excellence.”
“As we look to harness the demand for BioCatch’s unique behavioral-based approach to fighting fraud, we’re pleased to welcome a veteran sales leader like Tim to the BioCatch team,” said Gadi Mazor, CEO at BioCatch.
“Tim joins our team at a pivotal point in our growth trajectory. I am confident that his approach to developing sales strategy and building strong partnerships and channels will enable BioCatch to expand our technology to more world’s largest financial institutions and achieve our revenue goals.”
Sadler joins BioCatch from Armis (acquired in 2020 by Insight Ventures for $1.1 billion), where he had built up the company’s sales organization from the early stages. Prior to Armis, Sadler served as Chief Revenue Officer at Kenna Security, where he built the organization that resulted in Kenna’s successful acquisition by Cisco Systems in July of this year.
“I am thrilled to join the growing team at BioCatch,” said Tim Sadler, SVP Sales and Operations, BioCatch. “Fraud is a global problem, BioCatch’s cutting edge technology has been proven to reduce risk, identify fraudulent activity before it occurs through analyzing digital behavior, and improving overall satisfaction for financial institutions. The company is entering a new chapter of growth, I am excited for the opportunities working alongside our partners and global go-to-market team.”
The company announces Sadler’s appointment to their go-to-market team shortly after announcing the promotion of Gadi Mazor from COO to CEO. BioCatch’s innovative behavioral biometric technology is leveraged by over 50 global financial institutions to reduce the emotional and financial impact of fraud and identity theft for their customers, providing trust and safety while protecting customers and their assets from today’s most sophisticated fraud threats.
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