Mobile Retail Data Governance Drives Increased Data Value

Mobile Retail Data Governance Drives Increased Data Value

Messaging Architects, an eMazzanti Technologies Company and data governance expert, discusses mobile retail data governance in a new article. The informative article first asserts that the explosion of mobile retail data presents both a challenge and an opportunity for retailers.

The author then explains how convenience is driving mobile commerce growth. After briefly discussing mobile retail data valuation he lists four problems with mobile data, including redundant, fraudulent, or inaccurate data. Other challenges listed include mismanaged data, security risks, and compliance. He concludes by stating that retailers who implement mobile retail data governance are better positioned to overcome those challenges.

“M-commerce offers an incredible growth opportunity for retailers,” stated Greg Smith, Vice President of Services Delivery at Messaging Architects. “Those who implement mobile retail data governance strategies stand to maximize the value of their mobile retail data.”

Below are a few excerpts from the article, “Mobile Retail Data Governance Drives Data Value.”

Convenience Drives Growth

“Convenience tops the list of m-commerce benefits for purchasers. They choose to shop anytime, from anywhere that offers their mobile network or internet connectivity. For retailers, m-commerce offers an incredible growth opportunity. Indeed, Statista projects that global mobile purchases will exceed $3.56 trillion for 2021.”

Accuracy, Security and Legality of Mobile Data a Challenge

    • “Redundant, Fraudulent, or Inaccurate Data. A consumer may interact with a business from multiple devices, often creating duplicate accounts. Moreover, mobile devices increase the risk of “click spam” (fraud) and “slips” (accidental clicks), which cloud marketing metrics.”
    • “Mismanaged Data. Mobile devices deliver a swarm of data points with the potential to inform business strategy and marketing. However, data analysts must be able to interpret the data with appropriate context to gain value from it. Mismanaged data offers no value and often creates a hefty liability.”
  • “Data Security Risks. The information collected often includes real-time customer location data. Phishing attacks also leverage buyer “slips” and social engineering to drive unintentional clicks on phishing links. Thus, retail cyber security requires increased attention and resources.”

Expert Help to Increase Data Value

The data governance experts at Messaging Architects provide the tools needed to customize an effective mobile retail data governance strategy. They help to locate and categorize data, store and transport it safely, and automate policies to facilitate privacy and regulatory compliance.

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