Transcend Announces Brandon Wiebe as General Counsel & Head of Privacy

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Transcend Welcomes Brandon Wiebe as General Counsel _ Head of Privacy

Transcend, the privacy platform that makes it easy to encode privacy across a company’s tech stack, today welcomed Brandon Wiebe as its General Counsel and Head of Privacy. Brandon brings nearly a decade of privacy experience in the technology sector to Transcend. Most recently, Brandon served as Associate General Counsel of Privacy and Product for Segment before and after its acquisition by Twilio (NYSE: TWLO). Previously, Brandon served for many years as a corporate counsel for the technology sector, as well as a privacy analyst.

“Transcend is at the forefront of privacy’s shift to becoming a more technical discipline, and I’m honored to join as General Counsel and Head of Privacy,” said Brandon Wiebe. “I’ve seen firsthand how privacy compliance continues to evolve from policies to complex technical implementations, and I know that companies need strong alignment between legal and engineering teams in order to solve today’s biggest compliance challenges and the next wave of regulations ahead. I’m excited to guide Transcend’s legal organization and help the industry move to tech-forward approaches as the default privacy operating model.”

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“Brandon brings unparalleled experience in helping companies navigate the technical complexity of privacy challenges,” said Kate Parker, Transcend’s Chief Operating Officer. “He’s a trusted partner and expert in the privacy space who will help guide Transcend’s rapid growth and be a critical asset to the broader Transcend community. We’re thrilled to have him on board to help the industry more deeply understand how to encode privacy at a business’s code layer and to solve their biggest privacy headaches with sophisticated technology solutions.”

At Transcend, Brandon will lead all legal and privacy efforts, accelerating Transcend’s market position and leading the global community on frameworks for the most challenging and complex privacy use cases and issues. These include managing opt-outs of targeted or behavioral advertising (which require complex client-side tracking and backend compliance), the increase in complexity and volume of data subject requests, and long-term solutions to handling cross-border data transfers and data regionalization.

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