Visual Edge, Inc. Announces Director of Sales Operations

Visual Edge_ Inc. Announces Director of Sales Operations

Today, Visual Edge, Inc. announced the hiring of Christa Hurst for Director of Sales Operations with responsibility for the systems and processes for Visual Edge IT (VEIT) managed services that support ongoing sales and business success.

Ms. Hurst will be accountable to manage the sales forecasting, planning, and budgeting processes used within the sales organization. This includes administering all the tools that support the process and training for the teams, and partnering with internal teams to identify opportunities for process improvement and facilitating the successful implementation of new programs to ensure a well-defined, efficient sales machine.

Visual Edge created the role to address efficiencies for sales processes and sales tools, and administration of ConnectWise Sell and Manage.

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“Christa’s 10-plus years of experience in a managed services organization focused on projects and sales operations will add a positive impact immediately,” shared Jason Bowra, General Manager, Managed IT Services for Visual Edge IT. “She will provide a lead role to standardize the sales enablement process and tools while enabling all of Visual Edge IT to be efficient.”

Christa brings more than 15 years of experience in managed services and process improvement and more than 10 years’ experience in project management and sales support. She will lead and manage all sales process/tools and maximize revenue growth through development, implementation of sales and service programs and initiatives. She will address managed sales forecasting, planning, and budgeting processes, drive analytical support, and provide leadership to improve strategies.

Ms. Hurst will also be developing key performance metrics and dashboards that help the sales organization focus on performance drivers, implement comprehensive pipeline reporting tools tracking opportunities from lead generation to revenue realization, account development, and retention. Additionally, she will design, develop and implement training programs to support the sales process.

Christa resides in the Lexington, Kentucky, area and went to Lexington Community College, where she studied Business Administration and Management.

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