To combat the erosion of privacy in today’s data-sharing ecosystems, a Boston-based start-up, Cloaked, has raised USD 25 million in early-stage funding.
The Series A investment, led by Lux Capital and Human Capital, will be used to exit beta and drive growth in a competitive market, according to Cloaked. Founded by two brothers, Arjun and Abhijay Bhatnagar, Cloaked is attempting to help users transform the way data is provided to online services.
Cloaked provides browser plugin and app that allows users to create unlimited, unique identities without sharing personal information such as a phone number, email, or credit card with websites. To date, Cloaked has raised a total of USD 29 million in funding.