Flooid and HTK Announce Partnership

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Flooid and HTK

Partnership will deliver more options for personalized customer experiences across retail touchpoints

Flooid, the leading specialized commerce platform that delivers basket functionality across any channel, today announced a formal partnership with HTK, a leading provider of retention marketing technology for the retail industry.

Flooid and HTK first started working together in 2019, including collaboration to integrate the HTK Horizon and Flooid Core products which provide the foundation for the new “Krispy Kreme Rewards” programme. With Horizon handling customer and issuance, and Flooid Core Personalised Offers managing the sales channel connection and customer wallet, Krispy Kreme now has a powerful omnichannel solution that can flex and adapt to allow future innovation.  Together, the two companies help retailers issue and redeem rewards across channels, while personalizing engagement and adding value with every transaction.

Following launch, the revamped Krispy Kreme Rewards program has seen significant customer uptake and driven a sharp increase in member spend.

Flooid and HTK are now working together on a variety of new projects, as demand for the solutions offered by the Flooid / HTK partnership continue to grow. As such, both companies have committed to working even more closely together in the future as customers are increasingly looking for more robust and personalized rewards solutions.

Tony Houldsworth, President, Flooid, said: “When retailers understand and better personalize the shopping experience, they can expect increased sales, higher shopper satisfaction, greater loyalty and more referrals. At Flooid, we’re committed to offering retailers best-of-breed solutions for every aspect of retail. HTK is a great partner to add to our Flooid Hub partner ecosystem.”

Marlon Bowser, CEO of HTK said: “Flooid’s commitment to No Limits Innovation, and powerful Flooid Core capabilities provide a great synergy with our solution. We’re excited about the future of our partnership and the collaborative nature of the relationship between our companies.”