iDiscovery Solutions announces the launch of its updated brand identity and website .
While iDS’s core values and mission have remained the same since its inception in 2008, providing clarity to its messages and the firm’s visuals was an essential part of its long-term growth strategy. The process began with a branding review that began in 2019, resulting in an updated logo, website, and messaging system.
“Rather than a rebrand, the rebranding reinforced existing messaging and the key elements of what makes iDS unique,” explained Dan Regard, iDS Founder and CEO. “This evolution helps deliver on the iDS value promise and clearly tells how what we do benefits our customers’ needs.”
One of the biggest changes to the iDS logo involved its icon, moving away from its characteristic orange square that traditionally stood above the “I” in the firm’s logo. In its place is a bright orange sphere, representing global consulting experts who provide their clients with customized data solutions. Its five-part STEPS ™ structured process is also represented within the dial in the form of five white lines.
In addition, iDS updated all communication channels culminating in the launch of an updated website . According to Jonathan Sachs , iDS Director of Sales and Marketing, “While we are excited about these new visuals of our brand, our team’s commitment to providing a more consistent, high-quality product to our customers has positioned iDS for growth. continued growth and growth of those we serve. ”
iDS is a professional services consultancy specializing in digital forensics, eDiscovery / Disclosure, structured data, cybersecurity, data privacy, and information governance. Its structured STEPS ™ process offers clients the opportunity to control the narrative and make informed decisions.