Nielsen (NYSE: NLSN) today announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter, transforming into an independent, publicly traded media company.
As Senior Vice President of Editorial Content Strategy, Clarke will report to Nielsen’s Head of Global Communications, Laura Nelson. “I’m thrilled to welcome Caroline Clarke, an award-winning journalist, thought leader and master storyteller as our new Senior Vice President of Editorial Content Strategy,” said Laura Nelson. “As Nielsen continues to revolutionize its leading measurement solutions in order to account for fundamental shifts in audience behavior—giving agencies, brands and media owners a better and more reflective understanding of markets—Clarke will be instrumental in reshaping Nielsen’s Thought Leadership and content.”
Prior to joining Nielsen, Clarke held a key leadership position at Black Enterprise, where she was the founder and Chief Brand Officer of Women of Power, a highly successful brand comprising original multi-platform content—including the syndicated Women of Power TV show—and the nation’s largest annual conference for women of color executives. A former newspaper reporter, magazine editor, TV producer and host, she is also a twice-published author. Caroline is based in New York and holds degrees from Smith College and Columbia University Graduate School of Journalism. She is a mother of two and a passionate advocate for adoption, mental health and wellness, and high quality public education, who has served on several non-profit boards.
“I am excited to be joining Nielsen at such a transformative time and look forward to working with my team to create original content that reinforces strategy, enriches reputation and supports the company’s journey into a bright future,” said Clarke.