PPLSI, the parent company of LegalShield and IDShield, protects and empowers people with the tools and services needed to affordably live a just and secure life, announces the acquisition of yourself.online, an industry-leading AI based service providing privacy and reputation management tools for social media and online accounts.
Austin headquartered technology company, yourself.online was founded in 2018 by two former Google employees, James Chance and Dimitrios Mistriotis, after recognizing how old social media posts and online accounts can damage an individual’s reputation and negatively impact opportunities in life.
Yourself.online began partnering with IDShield in 2020 by offering online reputation management and social media monitoring to IDShield’s more than a million members.
“The sophisticated technological approach to social media monitoring that yourself.online created perfectly complements the services we provide our members,” said Jeff Bell, CEO of PPLSI. “We want people to feel empowered using the internet and to trust their privacy and personas are constantly monitored and protected. The benefit of this tool is the best of both worlds, it keeps you safe and gives you awareness about the perception of your online profile.”
The acquisition provides IDShield the opportunity to continue expanding the brand’s identity, privacy, security and reputation management capabilities, strengthened by yourself.online’s founders, engineering and business teams which will join PPLSI.
“After partnering with PPLSI, we found both companies shared a strong common purpose of empowering individuals to have greater control and understanding of the information they share online, ensuring equal access to opportunities. My team and I are excited to continue innovating to help people with their reputation and broader online life,” said James Chance, founder of yourself.online.
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Yourself.online’s technology scans social media platforms and helps people automatically find and delete old social media posts, photos and videos that can damage their online reputation. Posts and images are reviewed using AI based technologies and flagged for review, along with recommendations and proactive steps to improve and manage profiles, reputation, and privacy settings. The service continues to scan accounts and notifies the person of any changes to their online reputation.
The reputation management services offered by IDShield and yourself.online are essential for today’s digital age, especially those seeking employment, business networking, applying to colleges and universities and online dating.
A survey by CareerBuilder found 70 percent of employers use social media to screen candidates before hiring, and 54 percent of employers surveyed chose not to hire a candidate based on content found on their social media profiles. Additionally, a 2020 survey by Kaplan revealed 36 percent of nearly 300 college admissions officers polled visit the applicant’s social media profiles to learn more about them.
IDShield’s Family Plan allows you to monitor the social media accounts for a member, spouse or partner and dependent children under the age of 18. The plan monitors up to 10 accounts for covered minors.
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