Veriff, an industry leader in online identity verification, today announced a new brand identity, reflecting the company’s next level of growth within the ever-evolving security and identity fraud landscape. Veriff’s brand upgrade includes a new and refined logo, color palette, patterns, aligned illustration system and a new improved website that better communicates the company’s global impact and presence.
Founded in 2015, Veriff’s mission to rebuild trust online began when its CEO and co-founder Kaarel Kotkas experienced firsthand how easy it was to bypass online security checks. Committed to helping businesses of all sizes quickly, and accurately verify their customer’s identity and fight fraud online, Veriff has since grown to a 550-person company that serves a global client base.
“The acceleration of digital transformation in businesses has created an urgency for additional measures for safety and trust for those interacting in online spaces,” said Kotkas. “As we enter this next evolution of Veriff, we want our brand to reflect the differentiated experience we strive to provide businesses to keep their users safe online. Trust is the currency of the digital age and everyone deserves real safety, protection and transparency online.”