Merkle, the prominent customer experience management (CXM) company under Dentsu, declared a reinforced alliance with Braze.
This collaboration aims to empower renowned global brands in implementing advanced customer engagement strategies.
Since integrating into Braze Alloys in 2020, Merkle has become a pivotal component of an elite tech and solutions partner ecosystem.
This ecosystem boosts the seamless integration, customization, and amplification of customer engagement capabilities for Braze clients.
The extended partnership simplifies the process for customers to harness the synergy between agencies, consultancies, and other collaborators alongside Braze.