Six Common Customer Experience Failures while Handling GDPR
General Data Protection Regulation (GDPR) is structured to rebuild trust in the data management system making it more transparent and responsible for personal data...
Publishers Looking for CCPA Opt-out Tools for Digitization of Ads
The DAA has begun ‘onboarding’ publishers seeking to use its CCPA opt-out tools. These tools are designed to assist publishers in complying with the...
Individual Ad Tech Firms Prepare for CCPA, Considering 2020 as a...
A monumental change of privacy regulations will set in for US businesses on 1 January 2020 as the California Consumer Privacy Act (CCPA). CCPA...
Ensuring Privacy Compliances Needs To Be Meaningful, Not Just Cosmetic
“Gartner predicts that by 2025, 50% of people with a smartphone but without a bank account will be using mobile access to a currency...
Audience Focused Identity Should be the Central Interest for Digital Marketers
2020 is slated to be the year for advanced privacy policies focusing on people-centric identity. Digital marketers need to incorporate a notion of customer-focused identity...
CCPA-friendly Marketing Strategies is the Key to Marketer’s Success
Leveraging automation technologies and AI to gather data has always been a very lucrative option for marketers to develop personalized marketing strategies. But, with...
EU Prioritizes on Resolution of Issues Related to Data Harvesters and...
After the Global Data Protection Regulation (GDPR) in the EU, addressing the grievances related to bots and data harvesters is the next top priority for data...
GDPR – Unlock the Real Business Opportunities by Looking Beyond the...
The European General Data Protection Regulation has unveiled a transformational shift in the way businesses deal with online privacy, creating more opportunities
Businesses primarily view...
