Populos provides guidance on what it takes to offer a positive digital experience to employees with performance and data security

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Populos provides guidance on what it takes to offer a positive digital experience to employees with performance and data security

The consolidation of hybrid job models has brought data security to a zero priority level. At a time when User Experience (UX) and Employee Experience (EX) are imperative for the good result of operations, one of the challenges for companies, whatever their level of digital maturity, is to associate protection of corporate networks with application speed and performance, regardless of the location or type of access terminal.

In this context, solutions that provide fluency in work activities, without representing risks, in a scenario in which ransomware attacks have already become “commoditty” – Brazil is the fifth country most affected by this type of cyber crime -, make all the difference for the success of workplace virtualization strategies and team management.

A study by the Institute for Applied Economic Research – IPEA for the IBGE, released this year, points out that, in 2020, 11% of Brazilians worked remotely. In addition,  MIT’s Technology Review Brazil report reveals that 93% of a universe of 1,400 respondents want to keep at least one day a week in their home office, away from the office. The study adds that half of the people who no longer want to go back to the traditional model are aged between 35 and 44 years old.

According to Populos consultant, Hernani Santos, the migration of many businesses to digital environments, especially with the social distance imposed by the coronavirus pandemic, has increased access to online platforms, increasing the risk of virtual crimes, ranging from invasion to networks and kidnapping of data to the total stoppage of operations.

Also Read: Understanding Cyber-Risk is Key to Post-Pandemic Recovery and Growth

For the specialist, planning and delivering stable and flexible work environments to meet the demands of different sectors and ensure productivity, even from a distance, depends on a pool of integrable and customizable tools to compose solutions focused on providing complete and secure digital experiences.

“Recent research has shown that mobility is one of the prerequisites for making the experience of employees positive, which forces companies to offer solutions that can be accessed by different types of terminals in ‘n’ places. That’s why it is essential to companies adopt tools that surround the corporate environment end-to-end, from the adoption of Zero Trust and SASE policies to the use of software that identify human behavior and suspicious bots in real time”, he says.

The consultant adds that “integrating tools assertively and adherently to each business model is a path that has been adopted to deliver fast, intuitive and safe work environments, encouraging the engagement of teams in all operational areas, with a direct impact on the productivity”.

According to Santos, with the implementation of 5G, the increase in IoT applications and the trend to adopt multiple data clouds, the surfaces of cyber attacks will grow, generating a demand for solutions capable of absorbing a substantial increase in the number of connected devices and in the data flow that circulates on the internet.

“It is necessary to look at all sides, what is inside the environment and what comes from outside”, he warns. He also reminds that it is important to raise awareness and train users about risks related to exposure and data leakage.

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