Zerto Enhances Alliance Partner Program to Deliver Accelerated Channel Growth


Working Together to Bring Zerto’s Continuous Data Management and Protection to Customers

Zerto, an industry leader in cloud data management and protection, announced significant improvements to its Zerto Alliance Partner Program (ZAP), aligning the program benefits with evolving customer and partner needs. The program enhancements help partners achieve the more highly valued services and software consultancy integrator status that customers are increasingly demanding.

With these enhancements, Zerto is increasing its focus on helping partners create strategic go-to-market (GTM) channel plans that incorporate Zerto’s software-only platform to meet the new cloud-based consumption models of customers.

Ziv Kedem, CEO of Zerto commented, “We listen closely to our partners to understand both the challenges and opportunities they face. This enhanced partner program has been designed to support and accelerate their digital transformation efforts alongside those of their customers, who are building complex and demanding environments that must operate without downtime, disruption, and data loss. In doing so, we’ll be working closely with every key partner to create high value sales opportunities across automation and orchestration, migration, application development, security, AI, and analytics.”

Read More: The Need for Safeguarding IT Infrastructure in the New Normal

The enhanced program will build stronger engagement between Zerto and its most influential reseller and alliance partners, helping them meet customer requirements for new consumption models enabled by the adoption of cloud-based and continuous data protection technologies. Zerto has introduced tiered incentive programs to help enable partners to build Zerto into their channel GTM strategies. Alongside these enhancements, Zerto’s partner program will continue to offer its personalized approach through regional rep-to-rep engagement initiatives.

ZAP will create additional value for partners and customers, by addressing their challenges to create growth for the entire ecosystem. Zerto will work closely with partners including AHEAD, Cumberland Group, and Sirius to establish the leading market proposition for cloud data management and continuity.

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