iDiscovery Solutions announces the launch of its new brand identity and website .
While the core values and mission of iDS have not changed since its inception in 2008, the task of ensuring transparency of its messages and visual representations of the company has been an essential element of its growth strategy at long term. The process began with a brand review in 2019, and it resulted in an update to the logo, website, and messaging system.
“Rather than a rebranding, the rebranding reinforced existing messaging and key elements of what makes iDS unique,” said Dan Regard, Founder and CEO of iDS. This development helps deliver on iDS’s value promise and clearly explains how our actions benefit the needs of our customers. ”
One of the biggest changes to the iDS logo involved its icon: the iconic orange square that historically stood above the “I” in the company logo has disappeared. It has been replaced by a bright orange sphere, representing global consultants who provide their clients with customized data solutions. Its five-part structured STEPS ™ process is also represented in the sphere as five white lines.
In addition, iDS has renewed all its communication channels, culminating in the launch of an updated website . According to Jonathan Sachs, Director of Sales and Marketing at iDS: “While we are delighted with these new visual representations of our brand, our team’s commitment to providing a more consistent, high-quality product to our customers encourages iDS to continue to grow and grow for those we serve. ”
iDS is a professional services company specializing in digital forensics, electronic forensics (eDiscovery) and disclosure, structured data, cybersecurity, data privacy and information governance. Its structured STEPS ™ process gives clients the ability to control the story and make informed decisions.